Remarketing Foundations

Ever wondered what happens to people who visit your site but don't complete the final purchase? If so, you may want to think about taking your digital marketing efforts to the next level with a strategic remarketing campaign. In this course, marketing expert Amy Bishop shows you how to successfully remarket your product site by advertising to people who have already engaged with your business.
Explore the foundations of remarketing campaigns and how to start building one from the ground up. Learn about different audience types and remarketing strategies that fit the unique needs of your product, audience, and ecosystem, designing new audiences, creating cross-channel campaigns, and increasing value for stronger remarketing efforts by identifying targeted audiences with Google Ads and other marketing channels. Along the way, get tips from Amy on tracking your progress and using data analytics to boost the performance of your campaign.
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