Chris West, "Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using"
English | ISBN: 1544523564 | 2021 | 280 pages | EPUB | 1383 KB
A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for.
In Strong Language, international tone of voice expert Chris West
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